{"id":12011,"date":"2024-03-07T10:00:00","date_gmt":"2024-03-07T09:00:00","guid":{"rendered":"https:\/\/www.infarma.es\/?p=12011"},"modified":"2024-09-30T16:20:01","modified_gmt":"2024-09-30T14:20:01","slug":"la-realidad-detras-de-un-e-commerce-y-como-optimizar-las-rrss-de-la-farmacia-ejes-del-ciclo-de-charlas-de-cofms31-en-infarma-madrid-2024","status":"publish","type":"post","link":"https:\/\/www.infarma.es\/ca\/la-realidad-detras-de-un-e-commerce-y-como-optimizar-las-rrss-de-la-farmacia-ejes-del-ciclo-de-charlas-de-cofms31-en-infarma-madrid-2024\/","title":{"rendered":"La realidad detr\u00e1s de un \u2018e-commerce\u2019 y c\u00f3mo optimizar las RRSS de la farmacia, ejes del ciclo de charlas de COFMS31 en \u2018Infarma Madrid 2024\u2019"},"content":{"rendered":"\n<ul style=\"list-style-type:square; margin-left: 30px;\"><li>La sociedad mercantil del Colegio Oficial de Farmac\u00e9uticos de Madrid presentar\u00e1 en su Aula de Formaci\u00f3n un ciclo de conferencias formativas centradas en la experiencia de farmac\u00e9uticos<\/li><li>El objetivo es que los profesionales sanitarios pasen de \u201ccero a cien\u201d en la gesti\u00f3n de sus farmacias<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madrid 6 de marzo.<\/strong> Para lograr que la farmacia est\u00e9 \u201ca la vanguardia\u201d, como reza el lema de Infarma Madrid 2024, no basta con abrir una cuenta en redes sociales (RRSS) o crear un <em>e-commerce<\/em>. Hay que gestionarlos y hacerlo bien para poder<strong> convertirse en un referente del sector.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, <a href=\"https:\/\/www.cofmservicios31.es\/wp-content\/uploads\/2024\/03\/Charlas-Aula-de-Formacion-COFMS31-Infarma-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">COFM Servicios 31<\/a> (COFMS31), sociedad mercantil del Colegio de Farmac\u00e9uticos de Madrid (COFM), y cuyo stand estar\u00e1 ubicado \u00a0en el n\u00facleo entre el pabell\u00f3n 1 y 3 de IFEMA, presentar\u00e1 un ciclo de<strong><a href=\"https:\/\/www.cofmservicios31.es\/infarma-madrid-2024\/aula-de-formacion-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"> charlas formativas en su Aula de Formaci\u00f3n<\/a><\/strong> con tem\u00e1ticas muy actuales centradas en nuevas formas para convertir la farmacia en un referente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dolores Mu\u00f1oz, consejera de COFMS31, explica que \u201cnuestro objetivo es que los farmac\u00e9uticos pasen de cero a cien en la gesti\u00f3n de su farmacia abordando los <strong>aspectos m\u00e1s esenciales<\/strong>, <strong>pero<\/strong> <strong>no desde la teor\u00eda que tanto hemos escuchado ya,<\/strong> <strong>sino desde la propia experiencia<\/strong> de farmac\u00e9uticos que han comprobado<strong> lo que de verdad funciona y lo que no\u201d.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La verdadera gesti\u00f3n de un \u2018e-commerce\u2019<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pese a que la palabra <em>e-commerce<\/em> parece haberse instalado en el terreno farmac\u00e9utico, a\u00fan existe desconocimiento sobre todo lo que implica su creaci\u00f3n y gesti\u00f3n. Por ello, se dar\u00e1n pinceladas muy pr\u00e1cticas sobre lo que debe plantearse una farmacia para adentrarse en el comercio electr\u00f3nico, cu\u00e1les son los pasos que hay que dar y tambi\u00e9n los que no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, se brindar\u00e1n respuesta a qu\u00e9 <strong>redes sociales son las m\u00e1s adecuadas y tienen m\u00e1s gancho hoy en d\u00eda<\/strong> para alcanzar mayor visibilidad y cu\u00e1les son las <strong>claves de la comunicaci\u00f3n<\/strong> para sacar todo el potencial a la farmacia.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El \u00e9xito de una farmacia de barrio y la integraci\u00f3n de equipos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante los tres d\u00edas intensos que durar\u00e1 el congreso, tambi\u00e9n habr\u00e1 tiempo para aprender, de forma divertida y amena, a gestionar y <strong>facilitar la integraci\u00f3n del equipo de trabajo<\/strong>, de la mano de I\u00f1aki Ferrando, director m\u00e9dico de<a href=\"https:\/\/www.sanitas.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Sanitas Seguros<\/a>, que dar\u00e1 claves para adoptar habilidades de control, as\u00ed como del fomento del apoyo mutuo para generar lazos en el entorno laboral y ejercicios pr\u00e1cticos del manejo inteligente del tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, se mostrar\u00e1 c\u00f3mo una farmacia de barrio es <strong>capaz de implementar servicios profesionales<\/strong> (como el de indicaci\u00f3n farmac\u00e9utica, nutrici\u00f3n, sistemas personalizados de dosificaci\u00f3n, monitorizaci\u00f3n ambulatoria de presi\u00f3n arterial&#8230;) adaptados a las necesidades de sus pacientes, consiguiendo fidelizarlos a\u00fan m\u00e1s y lograr que la farmacia siga evolucionando.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para m\u00e1s informaci\u00f3n:<br>Departamento de Comunicaci\u00f3n COFM Servicios 31<br><a href=\"mailto:comunicacion@cofmservicios31.es\" target=\"_blank\" rel=\"noreferrer noopener\">comunicacion@cofmservicios31.es<\/a><br>91 406 84 38<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La sociedad mercantil del Colegio Oficial de Farmac\u00e9uticos de Madrid presentar\u00e1 en su Aula de Formaci\u00f3n un ciclo de conferencias formativas centradas en la experiencia de farmac\u00e9uticos El objetivo es que los profesionales sanitarios pasen de \u201ccero a cien\u201d en la gesti\u00f3n de sus farmacias Madrid 6 de marzo. Para lograr que la farmacia est\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-12011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas_prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La realidad detr\u00e1s de un \u2018e-commerce\u2019 y c\u00f3mo optimizar las RRSS de la farmacia, ejes del ciclo de charlas de COFMS31 en \u2018Infarma Madrid 2024\u2019<\/title>\n<meta name=\"description\" content=\"Ciclo de charlas formativas en su Aula de Formaci\u00f3n con tem\u00e1ticas muy actuales centradas en nuevas formas para convertir la farmacia en un referente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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