{"id":24559,"date":"2026-03-25T19:30:00","date_gmt":"2026-03-25T18:30:00","guid":{"rendered":"https:\/\/www.infarma.es\/?p=24559"},"modified":"2026-03-26T10:36:48","modified_gmt":"2026-03-26T09:36:48","slug":"dermo-sector-canal-farmacia-valor-infarma-2026","status":"publish","type":"post","link":"https:\/\/www.infarma.es\/en\/dermo-sector-canal-farmacia-valor-infarma-2026\/","title":{"rendered":"La &#8216;dermo&#8217;, un sector en el que el canal farmacia se diferencia por el &#8220;valor a\u00f1adido&#8221; que aporta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Infarma Madrid 2026 acoge una sesi\u00f3n en la que, de la mano de expertos, se ha analizado la evoluci\u00f3n del sector dermocosm\u00e9tico en el canal farmacia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La evoluci\u00f3n del sector dermocosm\u00e9tico, su presencia en el canal farmacia y las particularidades ligadas a su gesti\u00f3n estuvieron presentes en&nbsp;<strong><a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma Madrid 2026<\/a><\/strong>. Durante la sesi\u00f3n&nbsp;<strong><em>Dermo: \u00bfc\u00f3mo entiende la industria el canal farmacia?<\/em><\/strong>, celebrada este mi\u00e9rcoles, se debati\u00f3 sobre el avance de este sector y sobre la situaci\u00f3n actual y las perspectivas del canal farmacia en un \u00e1rea que, por encima de todo, se diferencia por el &#8220;valor a\u00f1adido&#8221; que aporta. As\u00ed lo defendieron&nbsp;<strong>Manuel Mart\u00ednez del Peral<\/strong>, presidente en funciones del Colegio Oficial de Farmac\u00e9uticos de Madrid (COFM), presidente de Infarma Madrid 2026 y moderador del foro;&nbsp;<strong>\u00d3scar Mateo<\/strong>, director de Conocimiento y Estudios de Mercado de la Asociaci\u00f3n Nacional de Perfumer\u00eda y Cosm\u00e9tica (STANPA), y&nbsp;<strong>Juan Naya<\/strong>, CEO de ISDIN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;El sector dermofarmac\u00e9utico tiene&nbsp;suma relevancia y los farmac\u00e9uticos debemos trabajar para ser l\u00edderes en \u00e9l&#8221;, se\u00f1al\u00f3 Mart\u00ednez del Peral durante el inicio de la sesi\u00f3n antes de dar paso a Mateo para que expusiese&nbsp;algunos de los datos m\u00e1s relevantes sobre la evoluci\u00f3n de esta \u00e1rea en los \u00faltimos a\u00f1os. Entre esos datos, el representante de STANPA asegur\u00f3 que &#8220;el sector&nbsp;<em>beauty<\/em>&nbsp;acumula un crecimiento del +44,3% en los \u00faltimos cinco a\u00f1os&#8221; y que, para la mayor\u00eda de los consumidores, la salud se ha convertido &#8220;en una prioridad clave&#8221; que impacta en aspectos como &#8220;la autoestima, la confianza y el estado emocional&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Junto a esto, Mateo apunt\u00f3 que la oficina de farmacia como canal, &#8220;con un 20%&#8221;, copa una parte relevante del sector&nbsp;<em>beauty&nbsp;<\/em>y que, a la hora de la elecci\u00f3n de producto, &#8220;coincidiendo con el ADN del canal farmacia&#8221;, destacan la recomendaci\u00f3n profesional, la eficiencia y la confianza en la marca. &#8220;El consumidor sabe muy bien lo que va buscando en cada canal y, en la farmacia, lo que marca la diferencia es ese valor a\u00f1adido que aporta y es importante saber transmitirlo&#8221;, asegur\u00f3.&nbsp;Tras esto, durante el debate, subray\u00f3 la importancia de &#8220;crear identidad&#8221; y de que la farmacia sepa analizar y aprovechar las oportunidades de crecimiento que este sector ofrece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, Naya afirm\u00f3 que &#8220;la poblaci\u00f3n est\u00e1 cada vez m\u00e1s concienciada con el autocuidado&#8221;, lo que &#8220;genera un mercado muy atractivo&#8221; al que, en los \u00faltimos a\u00f1os, se han incorporado, cada vez m\u00e1s, nuevos actores, como el p\u00fablico masculino. &#8220;Debemos trabajar para que la farmacia sea canal de experiencia y referencia en el que, impulsado por la tecnolog\u00eda, se refuerce el valor a0\u00f1adido que aporta&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ligado a esto, destac\u00f3 que, en esa apuesta de la farmacia comunitaria por crecer en dermo, es importante apostar por la innovaci\u00f3n y por fidelizar a trav\u00e9s de su conocimiento y consejo experto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infarma Madrid 2026 acoge una sesi\u00f3n en la que, de la mano de expertos, se ha analizado la evoluci\u00f3n del sector dermocosm\u00e9tico en el canal farmacia La evoluci\u00f3n del sector dermocosm\u00e9tico, su presencia en el canal farmacia y las particularidades ligadas a su gesti\u00f3n estuvieron presentes en&nbsp;Infarma Madrid 2026. Durante la sesi\u00f3n&nbsp;Dermo: \u00bfc\u00f3mo entiende la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-24559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas_prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La &#039;dermo&#039;, un sector en el que el canal farmacia se diferencia por el &quot;valor a\u00f1adido&quot; que aporta<\/title>\n<meta name=\"description\" content=\"La evoluci\u00f3n del sector dermocosm\u00e9tico, su presencia en el canal farmacia y las particularidades ligadas a su gesti\u00f3n estuvieron presentes en\u00a0Infarma Madrid 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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