{"id":7844,"date":"2022-03-23T16:05:17","date_gmt":"2022-03-23T15:05:17","guid":{"rendered":"https:\/\/www.infarma.es\/?p=7844"},"modified":"2024-09-30T17:33:59","modified_gmt":"2024-09-30T15:33:59","slug":"tu-farmaceutico-tu-mejor-influencer-como-ayudarse-de-las-rrss-para-desmentir-bulos-a-todos-los-publicos","status":"publish","type":"post","link":"https:\/\/www.infarma.es\/en\/tu-farmaceutico-tu-mejor-influencer-como-ayudarse-de-las-rrss-para-desmentir-bulos-a-todos-los-publicos\/","title":{"rendered":"Tu farmac\u00e9utico, tu mejor influencer: C\u00f3mo ayudarse de las RRSS para desmentir bulos a todos los p\u00fablicos"},"content":{"rendered":"\n<ul style=\"list-style-type: square; padding-left:30px;\"><li><strong>El consejo farmac\u00e9utico ha salido del mostrador. Las redes sociales se han convertido en un posible aliado para poder informar, y acabar con las informaciones falsas. Los farmac\u00e9uticos e \u201cinfluencers\u201d Guillermo Mart\u00edn (Farmaenfurecida) y Jorge Ligero hablaron de ello en la Sala Exponews <\/strong><\/li><li><strong>\u201cPara lograr desmentir bulos no se puede comunicar como si estuvieras detr\u00e1s del mostrador, hay que combinar seriedad y credibilidad con forma alegres y cercanas, con humor, para tener mayor alcance\u201d, explicaron<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madrid, 23 de marzo<\/strong>. El consejo farmac\u00e9utico ha salido del mostrador. Ahora las redes sociales se han convertido en un posible aliado para poder informar y desmentir bulos en tiempos en los que la cantidad ingente de noticias sin filtros inundan internet.<br><br>Como referentes profesionales en redes sociales, el farmac\u00e9utico Guillermo Mart\u00edn Melgar, m\u00e1s conocido como \u201cFarmaenfurecida\u201d, y Jorge Ligero L\u00f3pez, farmac\u00e9utico especializado en microbiolog\u00eda cl\u00ednica y parasitolog\u00eda, compartieron con los asistentes a Infarma Madrid 2022 su experiencia delante de las c\u00e1maras de su tel\u00e9fono m\u00f3vil con el que llegan a miles de seguidores que aprenden con ellos a diario mediante reels, historias de Instagram y tuits.<br><br>Conducida la conferencia por el vocal en funciones de Distribuci\u00f3n del COFM, Juan Jorge Poveda, los ponentes destacaron que el humor es la clave para tener mayor alcance, eso s\u00ed, sin caer en el rid\u00edculo. <strong>\u201cLas redes sociales premian ese lenguaje. Tienes un mayor alcance. El humor es una forma de vehiculizar a la gente. Para lograr desmentir bulos no se puede comunicar como si estuvieras detr\u00e1s del mostrador,<\/strong> hay que adaptarse para que ese bulo se desmienta cuanto antes\u201d, explic\u00f3 Guillermo Mart\u00edn, quien lament\u00f3 que \u201clas redes no premian el conocimiento, por lo que es entendible que surja siempre ese dilema moral: \u00bfHacemos un trabajo correcto o un v\u00eddeo de humor? Esta \u00faltima es la forma de desmontar el bulo. Las reglas de las RRSS no son las de la vida normal\u201d.<br><br>Por su parte, Jorge Ligero, a\u00f1adi\u00f3 que, no obstante, de una forma m\u00e1s \u201cformal, pero amena, tambi\u00e9n se puede tener gran alcance\u201d. Y, sobre todo, es fundamental el hecho de que \u201chablo de lo que s\u00e9, que es de microbiolog\u00eda, y me informo. De ah\u00ed que los \u00abhaters\u00bb no puedan agredirme por redes. Ambos resaltaron que es importante este punto porque \u201cno hablamos de temas que no sean del \u00abmundillo\u00bb farmac\u00e9utico\u201d.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Encontrar el equilibrio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las dudas de los farmac\u00e9uticos se encuentra el miedo a enfrentarse a la c\u00e1mara. Guillermo Mart\u00edn explic\u00f3 que es necesario tener en cuenta dos puntos clave: <strong>\u201cNo intentar vender productos y mostrarse distendido e informal. Tienes 5 segundos para captar la atenci\u00f3n y 3, si son adolescentes. Hay que valerse de las nuevas herramientasque van surgiendo, como Tiktok<\/strong>, que permiten mantener la atenci\u00f3n de forma din\u00e1mica. Jorge Ligero a\u00f1adi\u00f3 que \u201ccombinar seriedad y credibilidad con formas alegres y cercanas de transmitir para humanizar y tener mayor alcance\u201d.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consejo farmac\u00e9utico ha salido del mostrador. Las redes sociales se han convertido en un posible aliado para poder informar, y acabar con las informaciones falsas. Los farmac\u00e9uticos e \u201cinfluencers\u201d Guillermo Mart\u00edn (Farmaenfurecida) y Jorge Ligero hablaron de ello en la Sala Exponews \u201cPara lograr desmentir bulos no se puede comunicar como si estuvieras detr\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-7844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas_prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tu farmac\u00e9utico, tu mejor influencer: C\u00f3mo ayudarse de las RRSS para desmentir bulos a todos los p\u00fablicos<\/title>\n<meta name=\"description\" content=\"Las redes sociales se han convertido en un posible aliado para poder informar, y acabar con las 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